Davide Proserpio


I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business. I am interested in problems lying at the intersection of marketing and computer science. By using current econometric tools, my research seeks to empirically measure and quantify how digital information influences industries and markets.

Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV.


News

  • 04/01/2016 Apurv and I presented our work on social media and unemployment at the Federal Reserve in Washington DC

  • 03/23/16 Our working paper The Psychology of Job Loss: Using Social Media Data to Characterize and Predict Unemployment with Scott Counts and Apurv Jain is accepted @ ACM Web Science (WebSci16)

  • 02/10/16 Our paper on the sharing economy and regulation is covered by CityLab


Professional activities

Program Committee of WWW 2016

Selected Papers

  • Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews PDF SSRN
    Davide Proserpio and Georgios Zervas. Forthcoming Marketing Science.

    Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
    🏆 Best Paper Nominee at CIST'15.

  • The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry PDF SSRN
    Georgios Zervas, Davide Proserpio and John W. Byers. Forthcoming Journal of Marketing Research.

    Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
    🏆 Best Paper Nominee at EC'15.
    Initial version presented at the Workshop on Information Systems and Economics (WISE '13), Milan, Italy, December 2013 and at the Ninth Symposium on Statistical Challenges in eCommerce Research (SCECR '13), Lisbon, Portugal, June 2013.

    Selected media coverage
    Bloomberg - Guest Commentary and video (06/15/15)
    New York Times (05/11/15)
    Los Angeles Times (06/11/14)
    The Economist (04/26/14)
    Hotels News Now (02/14/14)
    The Athlantic Cities (02/10/14)
    Huffingtonpost (02/09/14, in Spanish, thanks Lucia!)
    New York Times Bits blog (02/05/14)
    Boston Globe Ideas Blog (01/13/14)

Full papers list

Working Papers

  • You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy
    Davide Proserpio, Wendy Xu and Georgios Zervas.

    Draft available upon request.
    Presented at QME Conference 2016
    To be presented at Stanford 2016 Digital Marketing Conference

  • A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average PDF SSRN
    Georgios Zervas, Davide Proserpio and John W. Byers.

    First version: 01/30/2015
    Last revision: 04/12/2015

    Selected media coverage
    Wired (05/07/15)
    TechCrunch (04/11/15)
    Corriere della Sera, print edition (03/27/15) PDF
    Mashable (02/25/15)
    New York Times (01/30/15)


Recent talks

  • INFORMS Annual Meeting, November 2016
    The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

  • 10th Triennial Invitational Choice Symposium, Lake Louise, AB, Canada, May 2016
    The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

  • Federal Reserve, Washington DC, April 2016
    The psychology of job loss: using social media to characterize and predict unemployment

All talks


Teaching


Contact information
USC Marshall School of Business
Marketing Department
701 Exposition Blvd, HOH 332
Los Angeles, CA 90089.
Email: name.lastname at marshall.usc.edu
Phone: +1 617-396-6555
Twitter: @dade_us