History
Tokyo’s fashion history began during the Edo period (1603-1868), when clothing was deeply tied to social classes. Samurai wore formal kimonos, while merchants adopted more colorful versions as their wealth grew. The Meiji Restoration in 1868 ushered in Western influences, with Western-style clothing like suits and dresses becoming popular among the elite. The rise of fashionable districts like Ginza symbolized Japan’s modernization.
After World War II, Tokyo became a global fashion hub, particularly in the 1960s and 1970s with the emergence of youth-driven subcultures like “Harajuku” and “Kawaii” fashion. Designers like Issey Miyake and Rei Kawakubo brought Japan’s avant-garde fashion to the world stage. By the 1980s and 1990s, Tokyo was known for its cutting-edge street style and luxury fashion. Today, Tokyo remains a key influence in global fashion, blending traditional elements with contemporary trends.
Brands
Introducing some of the most highly rated Japanese brands.
1. Comme des Garcons
Comme des Garçons was founded by self–taught, iconoclast Japanese designer Rei Kawakubo. Deconstruction, asymmetry, avant–garde tailoring, and a poignant use of black characterize Kawakubo’s radical design approach.
2. AMBUSH
AMBUSH is a Japanese streetwear brand that started as an experimental jewelry line and has evolved into a multidisciplinary brand that includes apparel, accessories, and sneakers
3. sacai
Sacai is a Japanese luxury fashion brand founded by Chitose Abe, renowned for blending classic silhouettes with contrasting textures, sportswear elements, and couture techniques. Its experimental designs reimagine traditional garments with unique fabric juxtapositions, creating unexpected yet timeless shapes and styles.
4. A BATHING APE
Sacai is a Japanese luxury fashion brand founded by Chitose Abe, renowned for blending classic silhouettes with contrasting textures, sportswear elements, and couture techniques. Its experimental designs reimagine traditional garments with unique fabric juxtapositions, creating unexpected yet timeless shapes and styles.
Fashion Icons
Click an image to see their Instagram profiles.