Zhifan(Ivanna) Zhu

Boston University College of Communication
Advertising

Email: zzhifan@bu.edu | Phone: (959) 929-5558 | LinkedIn: https://www.linkedin.com/in/

Objective

A passionate and driven Advertising student with experience in copywriting, journalism, and media relations.
Seeking to leverage my creative skills, media knowledge, and global perspective to contribute to a leading global advertising agency.

Experience

Copywriter at Boston University AdLab

• September 2024 - December 2024
• Developed compelling copy for multiple advertising campaigns, contributing to overall creative strategies.
• Collaborated with a team to create innovative and engaging content for real-world clients.

Journalist at Suzhou Daily Newspaper

• June 2024 - August 2024
• Wrote and edited multiple lifestyle reports, focusing on local trends, businesses, and events.
• Conducted interviews with community figures and transformed them into engaging articles.

Member, BUCSSA Film & TV Department

September 2022 – Present

Participated in the planning and organization of cultural and social events for the BU community.
Fostered cross-cultural exchange and engagement within the university’s international student body.
Contributed to promoting Chinese culture through events and initiatives aimed at creating a welcoming environment for students.

Participated in the filming of “Late Night Dining” column
Yacht event “The Golden Age” filming project

Awards

1. Best Copywriting (AdLab, 2024)
2. Best Overall Performance (AdLab, 2024)
3. Best of Show – Creative Campaign (AdLab, 2024)

Skills

Professional Development

Courses in Advertising Management, Advertising Strategy, Communication Writing, and Media Studies. Ongoing research and creative strategy development for local and global brands.

Personal Interest

I’m passionate about cooking, especially experimenting with new recipes and sharing meals with friends and family. It’s a creative outlet that helps me relax and unwind.

I also have a strong connection to the sea—the calming effect of the waves and the vast horizon inspire me.

Traveling is another love of mine, as it gives me the chance to explore new cultures, meet interesting people, and gain fresh perspectives that fuel my creativity.